Interfaces made of live video, not screenshots
A research app for portals, visual thinking, and worlds you interact with through video.
- Category
- Design
- Who it is for
- Design and research teams exploring new interfaces, not a general consumer at first.
- Possible model
- Subscription
- Difficulty
- Hard
- Inspired by
- Project Continuum · Runway
- Original launch
- Watch the launch · Oct 1, 2026
Difficulty is an editorial estimate of technical and operational complexity, not a score.
Short startup notes by Startup Ideas. A longer read is added only after it is written for this launch. Last reviewed Oct 6, 2026. How we read a launch.
The problem
Video is still a file you watch. It is rarely the interface itself.
Who would pay for this?
Design and research teams exploring new interfaces, not a general consumer at first.
How could it make money?
A possible model is subscription. That is an editorial guess from the shape of the launch, not a published price, and not evidence that Runway uses it.
What would the MVP look like?
One realtime video surface with a single interaction a person can try.
Original product launch
This launch is inspiration and evidence that someone shipped, not a partnership. The idea above is our reading of the broader opportunity. Runway did not write it.
- Product
- Project Continuum
- Company
- Runway
- Film
- Project Continuum
- Posted
- Oct 1, 2026 · 0:52
Product that inspired this idea
An early look at Continuum, a research app built around real-time video interfaces: portals, visual thinking, and interactive worlds.
Posted by @runwayml. Launch page. No separate product site is listed unless the post itself is the source.
- interface
- video
Other launches from Runway
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