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How We Find Startup Ideas
Startup Ideas turns real product launches into startup opportunity analysis. Instead of generating random business ideas, we study what founders are actually shipping, identify the problem being solved, and look for broader opportunities that other founders could explore.
We track real product launches
The catalog starts from a public launch, usually a film posted with the product. If there is no public post, it does not go in the list. Where the original post is still up, the page links to it. The film stays attached to the idea so a reader can see what was actually shown.
We identify the problem
The first pass is not “what could we clone.” It is a short set of questions about the launch itself:
- What problem is this product solving?
- Who experiences that problem?
- Why does the problem matter enough that someone might pay?
- What workflow is awkward today, and what did this launch try to shorten?
We extract the broader opportunity
The write-up does not tell you to copy the original product. It looks for a nearby opening that a different founder could own. That might be a different customer, a vertical version, a simpler product, an enterprise cut, a developer-facing API, a local market, or a product that integrates with tools people already use.
We analyze the business model
A page may suggest how a new product in that space could charge: SaaS, a subscription, an API, usage-based pricing, a marketplace, freemium, or an enterprise license. These are editorial interpretations of the shape of the launch. They are not a claim about what the original company charges, unless the source actually says so.
We suggest an MVP
The MVP is the smallest version that would test the opportunity: one customer, one workflow, one thing that has to work. It is there so a founder can see a first step. It is not a build plan, and it is not a promise that the version will work.
We link back to the original launch
Each idea stays tied to the launch that prompted it. The original product, company, date, and film stay on the page so the reader can check the source. The analysis is ours. The company did not write it.